This means that users will get to see different pages of the app with different metadata, appropriate for his device’s language settings, and developers can count on App Store search engine’s grabbing indexed data from those additional localizations. Only App Store has main and extra localizations for a country. This was another topic for Artyom Tkaczuk in his piece. For this reason, keywords can be entered directly into reviews for some extra indexing, just not in every sentence – users should be able to get to the meaning. Reviews are also not indexed in App Store, and indexed in Google Play. Description of Scanner App in Google Play 6. Artyom Tkaczuk covered composing descriptions for Google Play in the previous article of this series. These features help users hone in on the app. Also Google Play tolerates emoji there and html formatting. The maximum size of a description is 4000 characters in App Store and Google Play alike, but Google’s are indexed. In Google Play you can rewrite all of them any time. In App Store only the promo text among all the metadata may be changed outside of an update. You might, for example, announce a 50% discount for today’s special event. App Store’s holds up to 170 characters, but the contents are not indexed, on the other hand, it can be changed any time, without commitment to an update. short description can fit 80 characters in Google Play, this text is indexed. It can accommodate up to 100 characters, counting commas between words, and the contents are indexed. Up to 30 characters are allowed latest research shows that subtitles are less indexed but still visible, and they have more influence on rankings than the keyword field.
There are no subtitles in Google Play, but App Store has got them – on the app’s page and its search card.
These are the most important metadata and of prime importance to a search algorithm. TitleĪs far as apps’ titles are concerned, Google Play and App Store allow 30 characters, both index them. A promotion strategy needs to take into account the two stores’ different ways of handling metadata and indexing them. Differences between store indexing in App Store and Google PlayĪpp Store and Google Play are similar but not identical.
0 kommentar(er)
